Ever find yourself stuck in that endless loop of promising to take better care of yourself, only to get sidetracked by, well, life? You’re not alone. With so much on our plates, it’s easy to let our health slip down the priority list. We need to pay more attention to what our bodies need, and that’s where Project Better, which has just opened its fourth location at East Brunswick Village, comes in.
The opening of Project Better at EBV means one thing: you can finally crush those fitness goals. Deciding to get in shape is one thing, but actually doing it? That’s where it gets tricky. Sure, you could try setting up a home gym, but where you work out matters—a lot.
Why is Project Better, Better?
Project Better is now THE spot for getting your sweat on in Brunswick East. They’ve got flexible membership options that cater to everyone, like the straightforward plan called the Basic Membership, which gets you in the door and smashing goals at just $25 a week. This plan gives you full 24-hour access to the gym, so you can work out whenever it fits into your schedule—no excuses. There are no joining fees or long-term commitments (only month-to-month deals). Basically, these guys are breaking all of the annoying conventions of standard gyms that often put people off going. You’ll also get access to their sauna, ice bath, and body scanner so you can recover like an actual professional.
Now, if you’re ready to take your fitness game up a notch, the Premium Membership is $120 a week, providing all the perks of the Basic Membership with two 30-minute one-on-one personal training sessions every week.
Project Better Puts Options at your Fingertips
You might be a cardio fanatic or more into weightlifting; Project Better creates a space where you can really get to work. Stair climbers, ellipticals, treadmills, stationary bikes, cable machines, free weights, resistance bands, the list goes on and on and on. This is the reason why you join a gym, after all – the extensive range of stuff that simply won’t fit in your spare room. Having so many choices means you can keep your routine fresh and exciting, which is key to staying motivated and making real progress.
Working out at home can be a struggle. Between the distractions of house chores, your phone buzzing with notifications, kids needing attention, or even just the temptation of scrolling through social media, it’s no wonder so many people do away with their regular workout routine at home. When you step into Project Better, all those distractions go away. The gym is a dedicated space to focus entirely on your fitness. Plus, being surrounded by others pushing themselves just as hard as you are creates a seriously motivating atmosphere. It’s a lot easier to power through that last set when you’re in a place where everyone is working toward their goals.
The importance of Project Better’s expertise
Exercise injuries are all too common when you’re trying to figure things out on your own. Unless you’re already a pro, there’s a good chance you could be doing more harm than good.
At Project Better, you’ve got access to certified trainers who are there to guide you. They’ll help you with everything from perfecting your form to creating a personalised workout plan that suits your needs. They’ll even throw a few smoothie recipes your way if you want! With their support, you can exercise confidently, knowing you’re doing it right and maximising your results.
A Handy Workout Tip from Project Better
As Project Better is all about helping you with smart, effective workout strategies that make a real difference, here is one piece of advice on the power of switching up your tempo and adding pauses to your routine. It might sound simple, but it’s important for breaking through plateaus and pushing your muscles in new ways.
Here’s how it works:
- By adjusting the speed at which you perform your exercises—whether slowing things down or adding a pause—you’re introducing a new kind of challenge for your muscles
- This variation acts as a form of progressive overload, which is key to continuous progress and avoiding those dreaded plateaus
- This method also ramps up your metabolism, giving you a boost in fat loss and muscle conditioning.
When you slow down your movements and include pauses, you’re forced to really concentrate on what you’re doing. This heightened focus can improve the connection between your mind and muscles, meaning you’ll get better activation of the target muscles. In other words, your workout becomes more effective because you’re engaging the muscles more intentionally.
For example, when you pause at the bottom of a squat, you work on areas where you might struggle, like coming out of the deepest part of the movement. This technique strengthens those weak spots and leads to balanced muscle development and increased strength overall.
If you’re unsure about trying this out, go for it and see how it feels! You don’t need to lift heavy to see the benefits—it’s more about honing your technique and paying attention to that mind-muscle connection.
Project Better joins a Host of Great EBV Amenities
Project Better is another addition to a long line of excellent things at East Brunswick Village. Once you’ve put the work in at the gym, reward yourself with a beer at Bridge Road Brewers, a New York-style bagel and coffee roasted on-site at Bellboy, or perhaps something sweet at Italian gelateria Siconi Gelato.
Yes, we know these are all the opposite of a gym workout, but you’ve earned it! Plus, it’s all too good to ignore. EBV has everything going on in East Brunswick; swing down to see it all for yourself.